This event is organised by Latin American Studies Association in collaboration with University of Cambridge and University of Reading. The branding of a nation involves an ongoing struggle over economic, political, cultural and affective capital between multiple parties, from both inside and outside the nation. The mentioned issues and many other examples prompt to ask:
- Who is branding whom, how is this branding achieved, and why?
- What scar tissue is formed?
- What might be the unintended effects of and unexpected responses to branding?
Scholarly work on the topic of branding has typically focused on issues relating to marketing and PR however, this conference seeks instead to adopt an interdisciplinary approach in order to interrogate the aims, functioning, effects of and resistance to branding in Latin America.
For more information please visit the official site: