*Florence Pinot de Villechenon is the Director of the Centre for Studies and Research Latin America Europe (CERALE) of ESCP Europe
The strategy of internationalisation of Small and medium-sized enterprises (SMEs) frequently faces diverse challenges such as the exigency of quality, the linguistic barriers, legal regulations, qualitative standards and exchange risks. The Latin American and European SMEs are very familiar with this reality that was analysed by the Centre for Studies and Research Latin America Europe (CERALE). In the article, the author presents some key facts in order to promote the presence of the Latin American SMEs in Europe. Read paper