III EU-LAC Journalists Forum held in Rio de Janeiro

Anna

On June 7, 2024 the EU-LAC Foundation, in partnership with the Getulio Vargas Foundation School of Communication, Media and Information (FGV ECMI), organized the III EU-LAC Journalists Forum with media professionals from the European Union, Latin America and the Caribbean. This year's event focused on the opportunities and challenges that the digital transformation presents to the field of journalism, with a focus on the use and regulation of Artificial Intelligence (AI) and the fight against disinformation.

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Generative artificial intelligence has emerged as a fundamental force in the digital revolution, offering both innovative solutions and ethical dilemmas. AI-based tools are now being used to automate journalistic reporting, analyze large data sets for investigative journalism, and personalize content delivery to individual users, improving engagement and relevance. 

As for the many segments of the event, after the introductory remarks, two keynote speakers introduced the differing realities of Brazil and the European Union, in regard to the enactment of legislation to demark the limits of use and protect people from the abuse of Artificial Inteligence. This was followed by a panel on "AI in Journalism: Balancing Innovation with Ethics and Risk", in which the topic of the ethics of journalism were confronted with the new realities presented by a game-changer such as AI. 

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Two case study sessions followed along, the first one titled "AI in Action: Practical Experiences from Media Organizations in the EU and LAC" and the second "Strengthening Journalism through Tech and Collaborative Networks across the EU and LAC". Both of them aimed to present tangible experience on how journalism and media have adapted to the new technologies and what lessons can be glanced from those experiences. 

 

Finally, the closing topic, "Empowering journalism: digital tools to counter disinformation and enhance investigative reporting", aimed at bringing all the topics and points discussed together, with the objective of coming up with a focused proposal to be worked in the future, which hopefully could be of use to professionals of the media. 

 

The forum sought to identify ways to use AI in a positive way in journalism. Participants sought to address their challenges, focusing, among other aspects, on the quality and credibility of automated news content; new professional profiles, tasks and working conditions; new formats; the impact on the transparency of media content; and the interaction between platforms and media within a progressively technology-centric landscape. 

With representatives of 23 countries from the EU and CELAC countries, the event represented a broad view of the reality of journalism and media in the digital era. We thank the Getulio Vargas Foundation School of Communication, Media and Information (FGV ECMI) for its role as co-organizer and venue of the event, as well as all its professionals and employees for their logistical and execution tasks.