Europen Union public diplomacy in Latin America

Since its beginnings, the integration process of the European Union (EU) has been accompanied by the strengthening of its ties with other world regions. Making intensive use of political-diplomatic, economic, military and civilian instruments – such as strategic partnerships, agreements of a mainly commercial nature, sanctions, sponsorship of development cooperation and humanitarian aid in pursuance of its foreign policy (Miralles Solé, 2014) – the EU also promotes its links with the populations of foreign countries through public diplomacy. This work presents the main theoretical aspects of the EU’s public diplomacy, the strategies and programmes employed and the transformations they have undergone as a consequence of technological progress. It highlights the impact this public diplomacy has had on relations with Latin America and draws some conclusions regarding the challenges and opportunities it offers. * Since its beginnings, the integration process of the European Union (EU) has been accompanied by the strengthening of its ties with other world regions. Making intensive use of political-diplomatic, economic, military and civilian instruments – such as strategic partnerships, agree- ments of a mainly commercial nature, sanctions, sponsorship of devel- opment cooperation and humanitarian aid in pursuance of its foreign policy (Miralles Solé, 2014) – the EU also promotes its links with the populations of foreign countries through public diplomacy. Public Diplomacy 18 This work presents the main theoretical aspects...