The Conference is co-organised by the EU-LAC Foundation, the Institut des Amériques (IdA) and the Centre d’Etudes et de Recherche Amérique Latine Europe (CERALE) in collaboration with the Research Centre for Energy Management (RCEM).
Gathering management researchers from Europe and Latin America and Caribbean, the primary goal of the 2016 IdA-EULAC-CERALE Conference is to review existing theories and approaches, evaluate their importance and share some epistemological options that make it possible to address the challenges faced by companies which operate in more than a single geopolitical area and are thus torn between two competing demands: standardizing their business practices and dealing with the cultural specificities of the markets in which they operate worldwide.
The 2016 IdA - EU-LAC Foundation - CERALE Conference will address the following issues:
- Public policy management
- Enterprises internationalisation dynamics
- Turning culture clashes into culture flashes: challenges and solutions to intercultural management issues
- 'Born global Firms’ and international SMEs in a bi-regional environment
- Consumer behaviour: shifting from materialistic consumption to the quest for specific experiences
- Corporate Social Responsibility
- Production relations in the global value chains
- Bi-regional Energy collaboration: Challenges and Opportunities
- Management of occupational and technological risks
For further information, please visit the oficial website of the event here.